Wednesday, 19 June 2013

How To Optimize Your Photos For Pinterest

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I think that one of the most important things a blogger can learn is how to optimize photos for Pinterest! If you know how to make your images pinnable, you can greatly increase the amount of traffic your blog receives. Now, I'm not claiming to be an expert on the matter (far from it), but these are the things I think have the biggest bearing on whether people will pin your image or not.

1) Make Your Photos Fantastic

The best thing you can do to make a post pinnable is add a truly brilliant photo. I've seen "amazing" posts go virtually ignored because the accompanying photo was a dud, and "okay" posts getting dozens of pins because I nailed a great picture. 

In my opinion, it is not necessary to go out and buy a fancy DSLR camera. You can get good results with a digital camera if you follow some simple guidelines for taking better blog pictures. (Do check out the tutorial I posted last week if you are a newbie who wants to take better photos).

2) Label Your Pictures

An eye catching picture will attract pins from your blog visitors, but you want to attract re-pins and click throughs on Pinterest too. Not everyone gives their pins a proper description, so make a habit of labeling your pictures too. That way, people will know what the corresponding post is about even if the pinned picture is not accompanied by any real information. 

3) Watermark Your Pictures

Isn't annoying when you are searching for ideas on Pinterest, and the pin you fall in love with leads to a broken link? Sometimes people accidently mess up the links when they are pinning. Some mean people will also pin your photos but put their own link in, so that your hardwork is attracting click throughs to their website. Either way, a watermark on your pictures will help people track down the proper source of the photo if the wrong link is attached to it. 

4) Portrait Performs Better Than Landscape

Vertical and square pictures are far more likely to be pinned than horizontal ones. Seriously, take a look at your feed on Pinterest. They will also display better when someone performs a search on Pinterest, as the search results are set to a certain width (rather than height). Therefore, portrait orientated photos  display at a slightly larger size and are more likely to grab people's attention. 

5) Add ALT And Title Text To Every Photo

Add a title and ALT text to every blog picture. Not only is this good for search engine optimization, it will be the text that pops up when someone pins your photo. It means that more pins from your website will end up with a useful description. To add the text on Blogger, click on the photo in Compose mode and select "Properties". It will bring up a box for adding 'Title Text' and 'ALT text'.

Does anyone else have any good tips for optimizing photos for Pinterest?


  1. Angela,
    Thank you so much for this post, I always learn from your posts. I'm pinning it. I am glad to know about the vertical and square picture! Also the alt text.
    Thanks again.
    Wanda Ann @ Memories by the Mile

  2. I am loving these posts! Thank you so much, the tips are so very helpful!
    Heidi @

  3. These are such great tips. Thank you for sharing them. I need to start doing #5. I'm visiting from The 36th Avenue link party.

    Christy @ Creating a Beautiful Life

  4. Really good tips, thanks for sharing.

  5. I like all of these and I do try to do them . On title text i put the name of my blog and not the series I am doing but I will start, but what does the alt text part really do for SEO in general?

    1. Hi there. Search engine optimization is about giving Google, etc, a clear idea of what the page is about, because they want to return the most relevant results possible to their users' searches.

      Google can't "read" an image but it can read the ALT text (which is effectively just a label). Therefore labeling your pictures is giving the search engines more keywords to determine what your post is on.

      Hope that makes sense - I have a nasty cold and am not at my most articulate today. :)

  6. I had no idea about the ALT and Title Text. Thank you so much for these great tips!

  7. Likewise, this is the first I had heard about adding text to photos. Thanks so much! Visiting today from Artsy Corner Thursday.

    Michelle @ On A Wing And A Prayer

  8. Great tips! Thanks for stopping by and sharing!

    Robin @ Fluster Buster

  9. Have you linked up with the Friday Flash Blog Linky Party yet? Link up your ONE best post of the week and check out other people's awesome entries. You may just get highlighted next week!

    Jennifer @ The Jenny Evolution

  10. Thank you so much for posting this! Very helpful!

  11. These tips are so helpful. thank you so much.

  12. This is fantastic! Tips are always SO appreciated1
    Gina @ Gina's Craft Corner

  13. Great information. Thanks for sharing! I guess I'd better stop being lazy and start watermarking! :)

  14. What program do you use to add text to your photos?

  15. This is great information. Thanks so much for sharing with Adorned From Above's Blog Hop. The party will be back this week starting Tuesday and 8:00PM mountain time. We can't wait to see what you have to share this week.
    Have a great week.
    Debi and Charly

  16. Great information. We are featuring this post at our party this week. Thank you so much for sharing with Adorned From Above's Link Party. We can't wait to see what you have to share with us this week.
    Have a great week.
    Debi and Charly

  17. Thank you so much for all the tutorials!


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